HighRoad Solutions equips associations with email marketing and marketing automation platforms, robust integrations across multiple data sources, and expert marketing services to grow their digital footprint, and ultimately, their business. Organizations need persona-driven segmentation strategies, tighter engagement journeys, and concerted growth efforts more than ever before. It’s no longer enough just to communicate with your members and your community. Now you need to build thoughtful and intended relationships with them. We’re proud to announce the release of our new product, HighRoad Spark, a platform-agnostic integration software that makes journey-based, goal-tied marketing and communications possible.